Boom!!
You just found
your digital game-changer.
NOW AI-Powered:
Maximise ROI through autonomous data analysis and continuous performance refinement.
At That’s Us Digital, we don’t do boring.
We Captivate, Innovate, and Create.
Turning brands into legends with sleek, high-impact websites that work.
CAPTIVATE with scroll-stopping designs.
INNOVATE with smart, data-driven strategies.
CREATE digital experiences that leave a mark.
SEO? Nailed it. Branding? On point. User experience? Seamless.
We build more than websites; we build digital success stories.
Now AI-Powered
Precision Tracking, Automated Audits.
AI-Powered systems ensure granular data collection and identify tracking discrepancies instantly, leading to more reliable audits and quicker repairs.
Instant, Actionable Insights.
Go beyond standard reporting. Our AI-Powered agents analyse vast datasets 24/7 to uncover hidden optimisation opportunities and predict performance trends.
Smarter Optimisations, Faster Results.
AI-Powered algorithms automate A/B testing, fine-tune bidding strategies, and implement continuous website and campaign refinements for maximum return.
Always Watching, Always Improving.
Our AI-Powered framework provides continuous monitoring, instantly flagging performance dips and autonomously executing minor iterations to maintain peak efficiency.
Content Marketing
The AI-Powered Advantage
Content Marketing means creating helpful, interesting articles, videos, and guides that your potential customers are actively searching for. At That’s Us, we take the guesswork out of this process by using AI to ensure every piece of content directly helps you make a sale.
The That’s Us Simple, Smart Process
We use our AI tools to turn your content effort into a consistent growth machine, so you always know your hard work is paying off:
1. The Discovery
Finding the Perfect Topic
Instead of guessing, we use our smart tools (like a super-sleuth) to find the exact questions your ideal customers are asking online right now. This means we only write about things that will attract buyers.
2. The Target
Setting Goals That Make You Money
We don’t just aim for more visitors. Our AI calculates how much money you need to make, and then tells us exactly how many articles and clicks are needed to reach that revenue goal. We focus on getting Leads-to-Customers.
3. The Schedule
The Smart Content Plan
Our automated system creates a content calendar that guarantees you publish the right thing at the right time. We look at what the competition is missing and jump in to claim those top spots on Google.
4. The Creation
Creating Great, Optimised Content
Our AI helps us write content that Google loves and customers trust. Whether it’s a blog post or a product description on WooCommerce, it’s always designed to inform, build trust, and drive the final click to checkout.
5. The Promotion
Sharing with the Right People
We don’t shout into the void. We use smart tools to ensure your content is shown on the right social platforms and sent to targeted Email Marketing lists, reaching only the people who are ready to buy.
6. The Improvement
Always Getting Better
The AI constantly watches how every piece of content performs. If something isn’t working, it tells us immediately, and we make adjustments. This is our Continuous Monitoring in action—always pushing for better results.
The Result: You stop wasting time on content that doesn’t sell, and instead build a powerful, automated marketing engine that consistently attracts and converts customers.
Google Ads PPC (Pay-Per-Click)
Turning Clicks into Customers
Google PPC is the fastest way to get your business in front of people searching for your products or services on Google right now. Think of it as reserving the best parking spots on the busiest shopping street.
At That’s Us, our job is to make sure every rand you spend on clicks brings back more sales than you invested—that’s what we call a great Return on Investment (ROI).
The That’s Us AI Advantage for Your Google Ads
Our AI-powered services take the guesswork and waste out of Google Ads, directly supporting your Google PPC service:
1. The Budget Boss
Stop Wasting Money
Normally, people manually adjust bids and often overspend. Our AI agents are constantly watching the market, automatically adjusting your spending every hour to make sure you only pay the right amount at the right time. We focus on cutting your Customer Acquisition Cost (CAC).
2. The Predictor
Find the Perfect Buyer
Instead of just showing your ads widely, our Agentic Predictive Planning looks at past customer data (Google Analytics) to predict exactly who is most likely to click and buy. We then target those high-value customers with maximum focus, leading to a much better Lead Generation success rate.
3. The Optimiser
Better Ads, Faster Results
Our AI instantly spots which ads are working well and which ones are not. It quickly changes the text, headlines, and keywords, making sure your ads are always performing at their peak. This continuous, automated improvement is key to getting a higher Click-Through Rate (CTR).
4. The Accountant
Flawless Tracking
We set up your tracking system (Google Tag Manager and Google Analytics) perfectly from the start. This ensures we can accurately tell you exactly how much revenue came from each cent spent on every single ad. No more guessing games about your ROI.
The Result: You get more qualified traffic, lower costs, and a much clearer path from a Google search to a completed sale, without worrying about complex settings.
Automated Email Marketing
Turning Subscribers into Loyal Customers
Email Marketing is your secret tool for building lasting relationships with your customers and encouraging them to buy again and again. It’s much cheaper and more effective than constantly trying to find new buyers.
At That’s Us, we don’t just send blanket emails. We use smart automation to ensure every email is timely, personal, and helps move your customers through your sales process effortlessly.
The That’s Us AI Edge for Email Marketing
Our AI integration ensures your emails are always working hard, supporting your goals like increasing CLV (Customer Lifetime Value) and Repeat Purchase Rate (RPR):
1. The Personal Touch
Sending the Perfect Message
We use automation tools (MailChimp / Omnisend) to constantly watch what your customers do on your website (WooCommerce). Did they leave an item in their cart (Cart Abandonment Rate)? Did they just buy their first product? Our system automatically triggers the right email at the right time (e.g., a helpful guide, a special offer, or a “we miss you” note), making the communication feel personal.
2. The Guided Journey
Building a Sales Funnel That Nurtures
We set up automated email sequences that guide leads who are just browsing through the sales process (Sales Funnel Nurturing). This allows us to turn a curious visitor into a Sales Qualified Lead (SQL) without manual effort.
3. The Conversion Tracker
Knowing What Works
We precisely track every email—not just who opened it, but how many people clicked a link and actually completed a purchase (Email Conversion Rate). Our Agentic Analytics agents use this data to continuously test and improve subject lines, images, and content, ensuring your emails are always getting better at selling.
4. The Engine
Growing Your List
We integrate your sign-up forms with our tracking so we can report on your Email List Growth Rate. A healthy, growing list means more potential for future sales.
The Result: Your email list becomes a reliable, automated source of revenue, helping you build a loyal customer base that buys from you repeatedly.
Automated Lead Generation
Attracting and Qualifying Your Best Buyers
Lead Generation is the strategic process of finding people who are interested in what you sell and moving them closer to a conversation with your sales team. It’s about filling your sales pipeline with quality opportunities, not just random contacts.
At That’s Us, we use AI to stop chasing unqualified leads and focus only on the people most likely to become high-value customers.
The That’s Us AI Difference for Leads
Our smart systems ensure every effort you put into attracting leads is efficient, directly supporting your goal of generating strong leads and nurturing them effectively:
1. The Prospector
Finding the Gold
We use Agentic Analytics to determine the exact traits of your perfect customer. Instead of casting a wide net, we pinpoint where those people spend their time online (Google, LinkedIn, etc.) and use targeted advertising (Google PPC and Social Marketing) to attract them.
2. The Gatekeeper
Instant Qualification
When a new lead interacts with your business (e.g., through a website form or a chat), our Chat Agent provides immediate, helpful answers and simultaneously gathers crucial information. This automated, instant screening process ensures that only genuinely interested prospects are passed on to a human. We track the cost of acquiring this lead (Cost Per Lead – CPL) to ensure efficiency.
3. The Nurturer
Warming Them Up
Not every lead is ready to buy immediately. We set up automated Sales Funnel Nurturing using Email Marketing (MailChimp/Omnisend) to send relevant content and offers. This keeps your brand top-of-mind and steadily converts a general lead into a Sales Qualified Lead (SQL).
4. The Ratio
Clear Path to Sale
We track everything to calculate your Lead-to-Customer Ratio. This means we can show you exactly how many leads you need to generate to achieve one sale, making your marketing budget and sales predictions reliable and clear.
The Result: You spend less time pursuing dead-end opportunities and more time closing sales with pre-qualified, warm leads.